OVERVIEW
The following video shows the background of this design challenge. The scenario is that Mercedes-Benz starts a food delivery service named Expiry. It has been operating under a “Mystery Box” subscription that lets users set their preferences (e.g. the number of people, vegan, only produce) and allows them to place an order before noon for evening delivery. Recently, Expiry has been losing customers. After doing user research, it turned out the customers want More Control over their orders.
​MY ROLE
UX Researcher
UX Designer
METHODS
Surveys & Personas
Storyboard
User Flow
Wireframing & Prototyping
DURATION
One Week​
Apr 12 - 18, 2018
Expiry
2018 Design Challenge for Mercedes Benz
A new food delivery service which delivers the food that is just meeting the end of their shelf life, reducing waste.
MY MISSION
Design an Experience that Allows Customers to Easily Place Same-Day Orders from a Dynamic, Limited Supply of Food.
Based on the previous user research, users want more control over their orders. This control may come from the restrictions on food, the flexibility to change orders, and the monitoring of order status.
However, this control should still maintain the mystery of the results because the curiosity for the unknown results may increase the expectation to the delivery, bring variability and freshness to their life, and even drive them to use Expiry frequently.
So this design will Keep The Experience A Mystery, in the meantime, Meet More User Expectations Through More Control.
• Mind Diagram •
• Potential Problems •
I. The delivered food may not meet the preference or health needs of users.
People who care much about the calories in the food may get many fried chicken from Expiry. A diabetic patient may have received a chocolate cake at night.
II. Users may miss the order time which is before noon.
They may not be able to decide whether to place an order for dinner before noon. The limitation - order before noon - may lose users who think of this service or decide to place an order in the afternoon.
III. The more expectation, the more disappointment.
The curiosity to the unknown results may increase user expectations. When the delivered food is not what they like, they will be very disappointment.
USER RESEARCH
Survey & Persona & Storyboard
In order to determine whether these problems exist in real users. I created an online questionnaire and totally collected 15 responses in one day.
FIVE main points summarized from the data:
a. The time to decide what to eat for dinner
b. Whether users consider it important that their meal is nutritiously balanced
c. Whether users follow a healthy diet
d. Whether what users eat could impact their mood
e. What concern users about food
According to the surveys, I made the Persona as follows in order to show the the classic characteristics and behaviors of the target users of this product, as well as the common frustration and needs they have when using this application.
• Persona •
Based on the frustration and needs of the target users, I summarized the Top 3 problems and refined the corresponding objectives and goals.
• Objectives & Goals •
Design-Based
• Storyboard •
Problem-Based
ITERATIVE DESIGN
Sketch & User Flow & Wireframe & Prototype
• Paper Sketching •
• Mind Diagram •
• User Flow •
• Wireframes •
Setup
Place an Order
Edit/Monitor Orders
• Key Screens •
